Integrated Digital & Social Communications
We help companies and individuals to integrate digital and social communications into their day-to-day communications activity, ensuring the technology is used to deliver and broadcast the message, rather than becoming a distraction.
No solution is the same and our team will work with you to build a strategy and framework to suit your business objectives. By creating compelling and engaging content that works across digital and social channels, we will help you to harness earned, owned and paid communications techniques to ensure you reach the people and organisations that really matter to your business.
Tell the whole story, not just what people are interested in writing about
Digital and social platforms provide the perfect opportunity for your organisation to tell the whole story, balancing what the mainstream media is interested in reporting with the less ‘newsworthy’ but equally important messages that you need stakeholders, clients, investors or staff to understand.
Take control of the online discussion
Search engines are the default validation tool of choice for people researching a brand or organisation. What is available about you online is informing potential clients or investors whether you have had the opportunity to tell them or not. Making sure you are aware of what is being said about you is, therefore, equally important as making sure you are contributing to this online conversation. If you don’t occupy the space, someone else will.
Create the digital framework that is right for your organisation
While some organisations want to outsource the entire process to a third party, this just isn’t practical for everyone. At Tavistock, we will work with you to identify the best solution and have the capability to manage both.
Some organisations are further along the digital and social transformation journey than others
While some organisations are further along the digital transformation journey, others need more advice. Our advisers can provide ongoing coaching to teams to ensure they have the confidence to implement the digital aspects of their communications strategy. It can take time to move to a fully integrated digital and social communications approach.
Data, Analytics and Action
Collecting and analysing the data provided by your digital and online activities provides valuable insight, not only on the effectiveness of your recent activity but also tangible feedback and data to help shape future campaigns. Our team will help you to select and collect the right metrics to ensure you are measuring and evaluating the data correctly and in the context of harder to measure qualitative measures like sentiment and verbal feedback.
“Never lose sight of the fact that technology is an enabler. The art of effective communication has changed little since humans first learned to speak.”
We would like to hear from you
Barney joined Tavistock’s natural resources team in 2014. Since joining he has been advising mining and oil and gas AIM-listed companies on their financial and corporate communications.
Prior to Tavistock, Barney completed an internship in the IR department at a top FTSE 250 oil and gas company. He has an Honours degree in Business Management from the University of Gloucestershire.
Sophie joined Tavistock in September 2016, and is working with a range of clients within AIM and the Main Market.
Prior to joining Tavistock, Sophie worked in the in-house recruitment teams of PwC and Gazprom Energy. She holds an honours degree in History from the University of Manchester.
Edward joined Tavistock in 2016 and works across the financial and corporate communications practice advising clients in the natural resources and financial services sectors.
Prior to Tavistock Edward worked at a leading corporate public relations firm where he advised financial and professional services clients in the UK, Europe and emerging markets.
Edward graduated with a degree in History from University College, Oxford.
Kirsty joined Tavistock in October 2015 and specialises in public relations in the real estate sector. Prior to this, she spent more than two and a half years in a global consultancy firm working across both financial and corporate communications in its real estate team.
She holds an Honours degree in Media, Culture and Society from Northumbria University.
James advises clients in real estate, fund management, financial services and emerging markets on all aspects of financial and corporate communications including online strategy and investor relations.
He holds the CFA’s level 4 Investment Management Certificate (IMC), the Google Individual Qualification (IQ) in web analytics and has a BSc in Biology from Imperial College London, which included a year studying at the École Nationale Supérieure Agronomique de Montpellier.
Prior to joining the PR industry, he served as an officer in the British Army and worked as an operations manager at BT.
In his free time, he enjoys alpine mountaineering and spending time with his family.