Tavistock was hired by Rolls Royce to assist on its communications for its Small Modular Reactor technology (SMR). The brief was put out to competitive tender to design a campaign for SMRs to respond to a £250m UK Government research grant programme.

The campaign successfully presented SMRs in the mainstream media resulting in a successful funding grant.

Tavistock was selected as a finalist in the Public Affairs Awards for Corporate Campaign of the Year.