Axel Tan


Axel is primarily responsible for the non-client facing side of the business. He has wide-ranging commercial expertise and has been extensively involved in the transformation of Tavistock, with highlights including the acquisition and integration of Conduit PR. 

Axel was a director of City Insights, which he and his colleagues sold to Tavistock in 2003. His earlier career included roles in accountancy, investment banking and the oil & gas industry, and he obtained a BEng in Computer Science from Imperial College London.  

Outside work, Axel’s interests include adrenaline sports and travelling.