David Cracknell

Senior Adviser

David is a special advisor to Tavistock, working on clients including ITM Power, Magrabi and Milk & More, as well as running media engagement sessions for CEOs. He ran his own successful PR consultancy before joining Tavistock, and has advised presidents, prime ministers, CEOs, FTSE firms, a Premier League football club, Rolls-Royce, Tata Steel, De Beers, Northern Rock and Lloyds Bank. He is an award-winning and experienced PR advisor, corporate communicator, political strategist, and crisis and reputation management specialist.  

Prior to his move into the PR world, David was a renowned journalist, having been the youngest ever Political Editor of The Sunday Times and won awards for his scoops during the Blair/ Brown years. He holds a law degree from the University of Oxford. 

David owns an ancient woodland in Kent and is Vice-Chairman of the Woodland Heritage charity.